HCI Redesign for High-Profile Event Ticket Booking

Abstract

High-profile ticket-booking flows create a concentrated HCI challenge: urgency, fairness concerns, confusion, and information overload all appear at once.

This Georgia Tech redesign project focused on improving clarity and usability under those stressful conditions, making it a strong case study in research-driven product thinking rather than visual polish alone.

What I Built

• High-demand ticket-booking flows surface clarity, fairness, and stress-management problems that standard happy-path interfaces miss.
• The project's value comes from using HCI methods to reason about friction under urgency rather than only polishing visuals.

Impact

• Translated HCI research into a clearer booking flow built for urgency, ambiguity, and fairness concerns.
• Showed how usability methods can improve high-stress transaction flows without relying on visual polish alone.